ICMA council members are currently debating an interesting policy issue that is worth sharing with the membership. The air max 270 femme key issue is about member services, and the case in point focuses on the distribution target of OnTarget Online
The protagonists in the debate line up as follows.
Some say that OnTarget should be distributed to members only and when posted on the website parts of the publication should be locked allowing member only access. The rationale for this argument is that the e-Mag is a service to members and as such should only be available to them.
Others, however, take the view that an electronic publication with unlimited circulation potential should be one of the prime marketing tools for the air max 270 femme ICMA and for attracting new members. Building circulation and increasing membership creates value for members in many different ways of which enhancing the Institute’s public profile and potentially boosting our advocacy projects for the profession are but two. Yet another possibility is for gaining sponsorships and thus reducing operating costs and freeing up resources that can be directed to providing more member benefits.
The discussion essentially goes to the heart of what members receive in return for their annual subscriptions. ICMA fees are relatively low compared with similar institutes, nevertheless we deliver the core services provided by others- post nominals, membership of a professional body which has a professional program with air max 270 femme tertiary credibility, a research publication, a magazine and a year book. We are constantly searching for ways of providing more services and benefits, but are always conscious of the budgetary restrictions placed on us by a low fee
structure.
My personal view is that OnTarget should be used to create opportunities for sponsorship, marketing and membership growth. This assists the air max 270 femme ICMA to boost resources and to appropriate funds for its public advocacy programs while creating opportunities for offering additional membership benefit programs.
What is your view? Please click on the link below to comment
[email protected]. We welcome feedback and will publish a selection of replies.
Leon Duval
CEO, ICMA
http://www.yeezyboostadidas.fr
