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Editorial: COVID-19 Pandemic and the Case for Research on Traditional Management Accounting Practices

V. G. Sridharana, Michael S. C. Tseb

Adelaide Business School, The University of Adelaide, Australia

Institute of Certified Management Accountants, Australia

Year 2020 has been an unexpectedly challenging year for the world. Despite the on-going US-China trade war, the outlook of global economy was positive at the end of 2019. However, the COVID-19 pandemic has plunged the world into the worst economic crisis of the century.



The Role of Strategic Cost Management in Marketing Decisions: A Case Evidence of Brand Acquisition Assessment

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