Management Accounting Frontiers

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Editorial: COVID-19 Pandemic and the Case for Research on Traditional Management Accounting Practices

V. G. Sridharana, Michael S. C. Tseb

a Adelaide Business School, The University of Adelaide, Australia

b Institute of Certified Management Accountants, Australia

Year 2020 has been an unexpectedly challenging year for the world. Despite the on-going US-China trade war, the outlook of global economy was positive at the end of 2019. However, the COVID-19 pandemic has plunged the world into the worst economic crisis of the century.


The Role of Strategic Cost Management in Marketing Decisions: A Case Evidence of Brand Acquisition Assessment

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